Short Story

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Challenge question :

How do we tell the world about the new world financial operating system in the most impactful manner?

Why is it important?

If Cardano is going to change the world, the world needs to know of Cardano. Marketing to the general public has thus far been non-existent.

How does success look like?

Mass adoption of the Cardano protocol by the general public.

Key Metrics to measure

Cardano search phrase metrics.

Increase in wallet creation.

More ADA bought and staked.

Challenge brief

Cardano needs a defining moment, something similar to the “1984” Super Bowl commercial announcing the release of the Apple Macintosh. The “Trust Cardano” campaign will coincide with the release of Goguen.

The BIG problem is that trust, in our institutions, in our media, in each other, has been broken.

The issue is TRUST. We tell people they can trust Cardano. We give people hope.

I have written the script and am looking for someone to produce it. The funding would go toward the making of the 30 second commercial. As this may be a substantial cost, I propose that the cost of the airing of the commercial would be voted upon separately in fund 6.

In addition, a powerful, Oscar-grade commercial entirely produced by the community and funded by Catalyst would be a great venue through which to showcase the Catalyst project itself. Essentially we can market Cardano (via the commercial itself) and Catalyst (talking about the commercial via crypto podcasts/You Tubers), giving us more marketing bang for our buck.

Challenge budget in USD. Only use numbers! No symbols, letters, fractions. $100,000 (This is an estimation. The production company to shoot the video would have to put in a bid).

Which of these definitions apply to you? Other/Prefer not to say

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Cardano Television Commercial

Goal: $100,000.00
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